Social Media 101: Google+
- Recommended posting frequency: 3 times a day
- Google’s own social media platform which is linked to your Gmail account
- Although not the most popular social media site, it is integrated into most Google products and can help boost your business’ rankings on Google
- Business pages help give customers more complete information when searching you on Google
Lingo
- Circle: Category you create to organize your followers; used to control who sees your content
- +1 Button: Users indicating they appreciate your content, similar to a Facebook Like button
- Local: Business page where your business’ contact info, map, and posts are located; recommendations can be posted on this page as well
- Hangout: A video chat with up to 10 people at one time
- Communities: A group of like-minded individuals with whom you can share content, similar to groups found on other social sites
Profiles to learn from
Tips for business use
- Google your business and see what you find. If you do not have a business page create one with pictures and contact information. If you do, click on it to see what your potential clients will discover about your company.
- Find industry leaders for your product to invite into your circle. Use their content to post and study their profiles for ideas on what to post.
- Ask clients to join your personal and business circles so they will see your content regularly.
- Post regular content to your page specifically focused on videos and pictures. Media is more popular than regular posts.
- When possible, ask your clients to write a review about your company on your business page. These reviews help potential customers understand what your company will be like if they worked with you.
Great resources to learn more about Google+
