Social Media 101: LinkedIn
- Recommended posting frequency: once daily
- LinkedIn is a professional networking site focused on making business contacts
- Everyone is linked through degrees of connections making is easy to network directly and indirectly with co-workers and their contacts
- Your profile is similar to an online resume
- Personal profiles are more common than business pages
Lingo
- Groups: A public or private space to share professional expertise, experience, or knowledge among your peers
- Network: A group of connections with whom you can share content and among whom you can network
- Connection: People who make up your network; they can be between 1-3 degrees away from you
- Degrees: A way to indicate how connected you are to a user; 1st degree meaning you know the person directly; 2nd – 3rd degree meaning you know a contact of theirs
- Recommendation: a way to share your professional experience with a colleague, business partner, or client; it is shared publicly on their profile
Profiles to learn from
- Seth Farbman – CMO of Spotify
- Elizabeth Comstock – CMO at GE
- John Spence
Tips for business use (this is for your personal LinkedIn profile)
- Join professional groups to share content with other members and network with other people in your industry
- Create a custom URL to make your page easy to find
- Endorse skills for your connections so they will do the same for you. These skills show areas where you excel professionally
- Complete your profile with a professional head shot, recommendations from clients and co-workers, and endorsed skills; make sure to highlight your achievements the same way you would in a resume
- Write and publish content daily to network the most effectively – the more useful and specific your content is to your industry, the better
Great resources to learn more about LinkedIn
