Social Media 101: Twitter
- Recommended posting frequency: 3 times a day
- Moves faster than other social media sites
- Messages are limited to 140 characters
- Anyone can follow your profile
- Content is searchable through #hashtags
Lingo
- Tweet: a message posted on Twitter, consisting of 140 characters or less; pictures, text, or videos can be included
- @name : an individual’s user name also known as their handle; can be used to talk or tweet at other users
- Hashtag: any word or phrase without spaces, beginning with the # symbol; used to organize conversations and make it easier to find all content related to a given topic
- Re-tweet: Sending another’s person’s tweet out under your profile
- Mention: Including another user’s handle in your tweet, either by asking someone a question, thanking them or to highlight a piece of content from their profile
- Favorite: A way to show that you enjoyed or liked someone’s message, similar to a like on Facebook
Profiles to learn from
Tips for business use
- Analytics: ads.twitter.com
- Use at least one hashtag to make it easier for others to discover your business
- Create lists of local news and business twitter accounts to find content
- Re-tweet articles as link clicks account for 93% of user interaction
- Keep tweets short and informative to grab audience’s attention
- Most users are on mobile devices so make content mobile-friendly
- Follow others and start “tweeting” at them to boost your online presence
- Use the 80/20 rule for posting content (80% of interaction should be with followers such as re-tweets or favorites and 20% can be direct promotions about your company)
Great resources to learn more about Twitter
