Social Media 101: YouTube
- YouTube is a video sharing service that allows users to watch videos posted by other users and upload videos of their own
- Anyone can create a channel and start uploading videos
- People watch an average of 40 billion Youtube videos daily with 6 million hours of videos watched a month
Lingo
- Channel: public page for a user’s account on YouTube. It contains uploaded videos, playlists, liked videos, favorite videos, and channel comments
- Playlist: collection of videos that can be viewed, shared and embedded like an individual video; any video can be put into a playlist
- Share: Ability to distribute videos via social media, email or direct links
- Subscribe: how you start following a channel; users will start to see the channel’s activity in their homepage feed
- Tags: Words or phrases used to describe the content of your videos
- Thumbnails: The images selected to represent your videos or playlists
Profiles to learn from
Tips for business use
- Ideal video length: 3 minutes
- Types of video to broadcast: how-to tutorials, webinars with industry experts, funny videos, interviews with local customers, reviews of local restaurants and community hot spots, or a daily business update
- You don’t need high quality videos to be successful on Youtube but rather good content and frequent uploads. Simply uploading a video made on your phone can help boost your brand and rankings on Google since users are 41% more likely to click a video over text content
- Create a customized channel with a unique name, color, introduction video, and a link to your company web site. This will help reinforce your brand identity
- Include a call to action in your video to help guide the viewer to interact with your product or web site. Examples of a call to action include: “visit our web site”, “post your comment below”, “follow my channel”, etc.
- Put keywords about your company in the title, description, and tags. This will make your video easier to find by customers
- Add new videos daily so viewers will come back to your channel looking for new content
Great resources to learn more about YouTube
