Webinar Notes: Video Marketing For Real Estate
Katie Lance gave another great webinar showing real estate agents how to integrate video marketing into all areas of marketing. We are definitely going to start implementing some of these ideas. Hope our notes help you all to start your own video marketing plans!
Why Video Marketing?
- Youtube is the #2 search engine in the world
- Youtube ecosystem:
- 40% of videos on Youtube are watched on a mobile device
5 “Do It Yourself” Marketing Videos Tips:
- Shoot horizontally
- Keep it short and simple – Keep property videos under 2 minutes and upbeat
- Be Prepared – plan out a rough idea of what you want to say
- Have a call to action at the end
- What questions are you getting asked all the time? – these questions are the best sources for video material
How to Hire a Pro:
- Look on Google or Yelp
- Interview 3-5 people
- Ask for samples
- Ask for references (need to have a good personality match with you)
10 Video Ideas for Every Broker:
- Video Blogging – hold up your iphone and just answer a quick question that you usually get
- Instagram video – Use Hyperlapse app to speed up photos into a video
- Market videos – discuss what the market in your area is like right now
- Screen capture videos – Take videos showing your computer screen; easy option for those scared of the camera because your face doesnt have to be seen
- Property tours
- Testimonials
- About me – this is a good one to invest a little money in
- Community – highlight interesting things in your community such as sites to see
- Neighborhood – shows the benefits of different neighborhoods while driving around
- Video email – Bombbomb.com is a good option
Increase your Organic Reach with Videos on Facebook:
- Upload videos directly to FB business page
- Give each video a title and tag anyone in the video
- Create video ads
- Upload the video in Youtube as well
Case study Examples:
- Sprinkman
- Red Oak Realty
- The Boutique Realty Group
- Atlanta Intown Real Estate Services
- Coregroupnyc
- HomePage Realty – “this is your Louisville”
9 Steps to Promoting your Video:
- Put it on your marketing calendar (if it is a video that isn’t going to expire, add to calendar to promote now and later)
- Add video to web site
- Email it one-on-one especially your client (think who you can send it to first before releasing it online)
- Email it to your database
- Upload to Youtube and Facebook
- Tweet video multiple times
- Podt link to linkedin
- Repeat process and make more videos and market them
Next big thing for video? Periscope and Meerkat
- Download the apps and see what is going on
Apps to Quickly Edit Video to Add Branding:
- iMovie (there is a learning curve)
- We video (https://www.wevideo.com/)
- Videolicious (https://videolicious.com/)
If you want to watch the full webinar, check out the link below:
http://www.leveragere.com/videos/YssNFeHR
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